The right way to deal with YouTube copyright notices

Understanding content ID

Content ID refers to a widely used fingerprinting process which content creators use to manage and identify any copyrighted content that is on the YouTube platform. All videos that are uploaded on YouTube have to be scanned using special software to determine whether the content being broadcasted is licensed or not. This is done by comparing the audio and video material with a database of copyrighted content that is registered by content owners. If a video happens to match content that has a registered Content ID, a copyright notice will be placed on the video and the content owner could decide to take some decisive action such as:

  • Clearing the content –  This means that the content owner may decide to allow the video to be screened without taking any action.
  • Tracking – this involves monitoring the viewership statistics of the video
  • Monetization – running ads on the video
  • Muting – silencing the audio of the unlicensed content
  • Blocking –  barring any viewership of unlicensed content

What is a copyright notice?

This is an alert from YouTube stating that a video or audio broadcast contains some content that is Content ID registered. It is important to note that a copyright notice does not necessarily mean that copyright has been infringed. It basically means that the Content ID has been detected and further action is required.

What is the relevance of HookSounds in this context?

All music artists who value their work should ensure that their tracks incorporate a digital fingerprint. HookSounds offers “Use and Mention” and paid licenses to content creators who produce their own original videos.
If you use HookSounds music in a video that you upload to YouTube without abiding by the required licensing terms, you are likely to receive a monetization claim. Please note that a claim and a copyright strike are not the same and it won’t affect your channel or account status. We never take down, block or mute your YouTube video even if you have breached our licensing terms. In this case, you will either have to allow HookSounds to monetize your videos or comply with our policies. So if you receive a claim you may notice that ads will appear since it is HookSounds that will be monetizing the video.

Clearing a copyright notice on YouTube

It is quite simple to clear a copyright notice on YouTube when you’re using licensed music from HookSounds and this is done via a built-in form on the site. Through this correspondence, you will state that you have the sufficient rights to use the music, through a purchased license. Use the following steps:

  • Dispute the claim by clicking on the “Matched third party content” notice in the Video Manager. Alternatively this may be done on a dedicated page for copyright notices.
  • Click “File a dispute”
  • Choose the option “I have a license or written permission from the proper rights holder to use this material”
  • Copy and Paste the contents of your HookSounds licensed certificate in the “Reason for dispute” field.
  • Once the claim is cleared, you will get the money that was retained back to your YouTube account.

Disputes usually take between 24 hours and 96 hours to be cleared by YouTube. If any other issues come up, you may contact HookSounds or communicate directly with the artist through their profile page.

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