Need amazing music to make your project stand out? Here you will find a selection of our best hip hop tracks created by our talented in-house artists. Not sure if this style fits your project? Read the article below to find out the ideal uses for this genre and the style it will bring to it.
Hip Hop is not only a music genre but also a cultural movement that started in the South Bronx in the late 70s and gained popularity in the 80s and 90s becoming the most influential and lasting art form. There are many explanations on how it got its name, but the most popular theory is that the term “hip” means fashionable or trendy, and hop refers to the leaping movement.
The music genre consists of stylized rhythms created by DJs isolating the percussion breaks of known songs, frequently with two turntables to extend the breaks. Scratching, beat juggling, and beat mixing or matching, are some of the turntablist techniques that later developed along with the breaks. Beats, one of the most characteristic elements of hip hop, usually in 4/4 time, can be made by sequencing or sampling parts of other songs. This genre also includes drum machines, live bands and synthesizers.
Hip Hop has a great effect on people, since it is a very authentic and powerful genre that evokes confidence, expression and an overall uplifting mood. But when it comes to royalty free hip hop music it is important to understand that there are many styles within this genre, and that each fits different types of content. Here are some recommendations from our Hooksounds music expert about its best uses:
Nowadays, modern Hip Hop compositions are often mixed with creative elements from other genres and vibes, making these tracks unique and characteristic. In our modern era listening habits tend to be way more punchy than they were back in the 90's. This results in most of these tracks sounding very fresh and energetic, which make them the perfect fit for outstanding advertisements. But this is not always the case. Within the genre of modern Hip Hop some tracks can sound relaxed and loose, making it great not only for thoughtful advertisements but also for Vlogs. And lastly there are some dreamy and atmospheric tracks that work best like static background music for various media productions, since they don't pull too much attention to the music.
These tracks are perfect for designer clothing advertisements, especially those who have a rapsy, old-school character. It can perfectly represent the personality and power of the brand and enhance the content, evoking a sense of self confidence and independence.
This music is very relaxed, slow and loose, perfect for background music. It has become more and more popular, and it is usually used for activities that need concentration, like studying, writing, creating work or just chilling due to its cloudy, floating character. This style of music is not really often used in ads. . You can read more about it and see the best lofi tracks here.
Because Hip Hop is not only a music genre but also a cultural movement, its characteristics go from the lyrical components, to the beats, the movements, the visuals and the mental impact. Embracing Hip Hop as a full art.