Anyone who creates art regularly knows this feeling: you sit down trying to create an interesting concept for your work, but nothing really excites you. Each rejected idea adds frustration, and what should be enjoyable starts to feel like an undesirable chore.

At the same time, you see other artists producing deep, meaningful work with apparent ease. Compared to your own ideas, it can feel almost impossible.

So what’s their secret?

Most great art begin as something small and seemingly unremarkable.

In this article, we will explain the steps you need to take to turn boring ideas into great ones, the mindset you need, and the common misconceptions that hold artists back.

This is a message for anyone struggling with writer’s block, self-doubt, or comparison.

As an artist myself, I want to share a simple step-by-step approach that helps anyone create stronger work -whether in writing, painting, or music.

A principle which can be applied to every art form

Art in general has the purpose of conveying emotions by telling stories. No matter if you are a writer, a musician, a painter, a designer or a film director. The steps i will talk about in this article are a strategic approach on idea development which can be applied to every art form.

 

A woman sitting on a rustic table writing a story.

Why you should strive for getting “boring ideas”

If you decide to not read through this article, then this is most important message you should get from it: In art there are no bad ideas.

What we often times consider as a “boring” idea is in fact just the perfect starting point from which you develop it. Keep this in mind whenever you feel discouraged when comparing yourself to your favorite artists.

There is a common belief that great artist need to have awesome, complex ideas right from the start. In 99.9% this is not the case.

The more basic and seemingly “boring” your idea is, the better. Why? because basic ideas are a great starting point with a lot of room for improvisation and unexpected twists and unique characteristics you can enhance it with later in the process.

The realization of this fact can be a real game changer. To prove that it works i will show you some practical examples later in this article.

What is a “good story”?

A good story evokes emotions authentically. Great stories doesn’t need to have original ideas. It keeps you engaged through conflict or tension and makes you feel something. In the end, it leaves you with a lasting impression, even if the idea itself is simple.

Direct vs. Indirect Storytelling

If you hear the word “story”, you are probably thinking about a captivating progression of actions in a film or a book, right? That is, when the story is “directly” told.

But stories can be told either directly or indirectly.

Direct storytelling → everything is clearly stated and explained.

Indirect storytelling → meaning is suggested or shown, not directly spelled out.

That means, even if your idea has no actively expressed development or movement, it tells a story.

What a “good story” is NOT

  • It doesn’t have to be original.
  • It doesn’t need a plot twist.
  • It doesn’t have to be complex.
  • It doesn’t need a big message.

A very basic idea like “someone goes home and talks to their parents” can turn into a great story if it’s handled well.

An opened up notebook with blank pages on a wooden table with a pen on the side.

The right Mindset

Think creatively

Every great piece of art begins with a basic thought, one word, one note or one color. A story needs to unfold slowly.

That means, every thought, every object in your room, every situation you find yourself in can be the beginning of a great and rich story.

Experienced artists don’t have to wait for inspiration. If you do not already have an idea what to express with your art, you will find starting points all around you.

If you practice creating simple stories out of everyday situations, eventually you will think like an artist, live a more creative life and never be discouraged again when its time to sit down and write / paint / film or make music.

Clear your mind

Ideas flow much more naturally, if you are in a relaxed and focused state of mind.

Still some chores to do? Do them first.

Awaiting an appointment? Prioritize that.

For some, it might sound a bit “out there”, but there is scientific evidence suggesting that truly creative ideas tend to emerge when the brain enters a specific state characterized by alpha and theta wave activity. Exploring the underlying neuroscience in depth would go beyond the scope of this article.

For now, it’s enough to know this: you are best prepared for creative work when you feel deeply relaxed, centered, and free from distracting thoughts.

Most people feel most creative and focused in the early hours between 9AM–11AM. This is partly because the brain is still transitioning from the slower wave activity of sleep, where brainwaves naturally decelerate.

During this window, brain activity often settles into a balanced, synchronized pattern of alpha and theta waves—not too slow, not too fast—creating an ideal state for creativity to flow, especially when you are well rested.

A woman in a room full of books reading her notes and thinking how to turn boring ideas into a great story.

Turning a Boring Idea Into a Great Story

Step 1: Everyday Situations as the Perfect Starting Point

Write down your “boring ideas” or current observations in a notebook or any note-taker app. Here are some examples:

In Story-writing

  • Someone loses something important.
  • A man walks into a room.
  • Someone finds an object.

In Painting

  • A single tree in a field.
  • A plain room with a window.
  • A sky with a color gradient.

In Composing

  • A 2-chord progression loop.
  • A slow rhythm with one instrument.
  • One single note played on any instrument.

If you think about it, its not very inspiring. Most people give up here.

Of course, you also could use AI for “suggesting” a random idea. From my experience, however, it works best if you come up with a simple idea yourself, because in this way you will have a much stronger connection to it and ultimately treat it differently.

Maybe you already have something going on in your life, which could be a starting point, that’s even better!

Just go ahead and pick one. Don’t think about how boring this ideas is. Experienced writers & artists know: This is the perfect material.

From this point, we are taking a very “mechanical” approach to develop the idea in order to get into the creative flow state, from which we then can create freely.

 

Step 2: Add a second dimension

Especially if you are just starting out or regularly struggling with completing your ideas you need to create that “spark” which tells your brain it is worth investing more time on it.

This is the step which is often overlooked, but makes this whole thing exciting. From my experience, the creative flow state is in reach, as soon as 2-3 elements are combined.

These could be minor details or elements which are either unrealistic, exaggerated or experienced rarely. We end up with a nice mix of familiar elements (the “boring idea”) with something”unusual” (the second dimension).

Try to think of details which makes you pay attention because they are either:

  • dangerous
  • mysterious
  • highly emotional (sad, furious, motivating, romantic, etc…)
  • secret

Here are some examples for second dimensions:

  • Story-writing: “A man walks into a room”
    • He has been in this room before—but doesn’t remember it.
    • Someone inside already knows his name.
    • He cannot speak inside the room.
    • Looking outside the rooms windows reveals the future in 10 years.
  • Painting: “A single tree in a field.”
    • Fallen leaves rising back into branches.
    • Half the tree is blooming, half is decaying.
    • A door-shaped split in the trunk barely visible.
  • Composing: “A 2-chord progression loop.”
    • One note is always “late” by a beat.
    • Calm chords over unstable rhythm pattern.
    • The progression reverses halfway through.

Now the idea is much more interesting and you have made it your own.

Let’s not loose momentum and develop it further, by:

 

Step 3: Adding Depth

Here we will introduce a development of either the character or the situation.

This is the step where your story gets meaning and movement:

Meaning = why it matters

Movement = how it changes over time

Compelling stories live from dynamics, good paths to take would be:

  • Something intensifies
  • Something breaks down
  • Something reveals hidden structure
  • Something evolves into something new

Let’s assume we picked one second dimension for every art form, then we are adding depth as follows:

Story-writing: “A man walks into a room and looses the ability to speak inside it”

  • He soon realizes the silence is not random – it only removes words he is about to regret. As time passes, he begins entering the room voluntarily before every important decision, slowly relying on it until he can no longer choose without it.

 

Painting: “A single tree in a field. Fallen leaves rising back into the branches.”

    • Not all leaves are accepted, leaving gaps that never heal.

In Paintings we can now take advantage of indirect storytelling.

 

Composing “A 2-chord progression loop. One note is always a bit late”

  • On the fourth repeat of the progression, you add two more chords which build up tension that goes into the next section.

 

As you can see, when you develop a simple idea step by step with a strategic approach, it can evolve into something genuinely compelling. The key is to build gradually—adding small or big exaggerations and shifts that introduce turns and tension along the way.

What started as an extremely basic idea has now become something worth exploring and developing further.

 

Bring your ideas to life music

If you are writing a story for a film or a video, make sure to make its message even more powerful with the right music. At HookSounds, we offer you thousands of safe-to-use royalty free music tracks and sound effects for any story. Take a listen to some examples:

If you really want your story to stand out, explore our custom track service. We’ll work closely with you to understand your project and create a piece of music tailored specifically to your vision. You can request your custom production here.

 

A cellist in an orchestra playing.

Conclusion

As we have learned, coming up with interesting concepts this way isn’t that hard. Knowing this, should make you more confident in writing down even the most boring ideas or observations, because everything can be developed.

I get that creating art is often about being in a state of flow. But that flow doesn’t just appear out of nowhere – you can build towards it. This step-by-step approach is a way to get there by turning a simple idea into something engaging enough to carry you forward.

If you really want to write many great stories, i encourage you to stay aware of your surroundings and keeping a notebook or a voice memo app at hand to capture ideas in any situation.

And then practice it. Use this guide to turn as many boring ideas of yours into ones with potential. In this article we gave you some suggestions, but coming up with interesting angles requires practice.

Write down what you see, hum a simple melody, pick a set of three colors… whatever type of art you create – You have learned that everything has the potential to turn into something great.

There is nothing stopping you. There are no boring ideas.