-Know your message
This is the first step and will guide your whole strategy and music selection. It doesn't need to be a strong message or be an anthem phrase, but just the concept of what you want your audience to think about when they are done watching it. If for example, you want to show a traveling experience through India, think about how you want them to perceive it, for you it might have been an inspiring trip, filled with mindfulness moments and relaxation. So the music you choose needs to evoke those exact feelings, using metal as background would kill the whole vibe and make it confusing.
-Know your audience
This goes for any type of business, you need to know who the people on the other side of the screen are. There are many apps that give you these insights, and of course, you might know it by interacting with them, but you will be surprised once you see statistics and discover details about them you had no idea about. So how old are the people subscribing to your channel or watching your videos? Are they teenagers? Where are they from? What are their interests? Why do they choose you? You need to keep all these factors in mind when creating content, especially when choosing the right background music for youtube videos.
-Define the style and genre
Once you know what you want to say, and who you are telling it to, you need to think about a music style or genre from where to get the best songs for your youtube video. Keep in mind that every genre, tempo and style gets the audience in a different mood. And that the whole soundtrack needs to be coherent, so choosing tracks that go well together will keep viewers interested, while jumping from one genre to the other and mixing different styles can look confusing and overwhelming.
-Keep the background music in the background
There might be parts of your video where you want music to be the protagonist, but when you choose background music it is important to keep it in the back. This means that it can't distract your viewers from the dialogue or footage, but rather enhance it. If the music is too loud, uses vocals, or is too energetic, it might catch the attention and make the rest of the elements fade out.
It is illegal to use music owned by other people without paying for the rights to do so. Youtube has very strict rules about it and will take down your video, suspend your account or even ban you from using Youtube altogether, not to mention there can be lawsuits by the other companies and artists involved. So even if you are tempted to use small fractions of your favorite songs, we strongly recommend avoiding it at all costs.
The other side of this issue is that buying the right to use copyright music can be extremely expensive, we are speaking about millions of dollars per video, and not everyone has a budget for such costs.
And last, it won't add value to your content, at some point we all get bored of listening to the same songs on the radio, Spotify, social media, so choosing original music can help you raise the quality of your youtube videos.