How to Choose the Best Music for Your Videos

When searching for the best music for videos, there are quite a number of things you need to consider. You shouldn’t just pick any random song if you are striving to create a coherent, well-rounded video. You need to focus on every aspect of the project, and one of the most important is, in fact, the music.

Music is the key when it comes to creating the right mood for your video. Therefore, with the right audio, you can be sure that the end result will be great.

But how do you choose the best music for videos?

Easy, just keep reading.

Know what your intentions are

Even if it sounds obvious to you, the first thing you should ask yourself is: ‘Who is your audience?’ What do you want to communicate? Genre, instrumentation, and the mood of the track are the main aspects of the music that need to be in line with the visuals. The message would be totally different if you swap the genre of the music. This is why this first step is the key—because it can either make your intended message comprehended perfectly by your audience or have the exact opposite effect.

Every viewer who watches your content sees things from a different perspective, and that’s why you need to be aware of how you are communicating something while making sure that everyone identifies with the content.

What’s your video about?

The genre of music you select should be in line with the theme of the video. Strengthening the coherence of the audio and the visuals will make sure your message conveys in a straight and powerful way. This is the stage where you analyze your options and narrow them down, depending on the length of the video and how many tracks you want to end up using.

Remember that what we see on the screen gets the foundation down in the first line, and what we hear mostly affects how we feel about it. And that’s why selecting the best music for videos is so crucial. If you’re having trouble with it, don’t worry! That’s why we’ve created this article.

The mood

Which mood do you want to create? What are you talking about? How are you talking? Are you even talking, or is it just about the visuals? You’ll need to be clear about these core questions since it’s not the same to add music to a video with someone talking to the viewers and a video with only music over images that are supposed to speak for themselves.

If it’s a voice-over or someone talking directly, you may consider pure instrumental, non-distracting music that is low in volume to create a straight, mood-setting soundscape for your talking.

The mood you have chosen for the visuals should be constant as long as you use the same music. If it changes, we recommend re-matching the music as well to maintain the effectiveness of your message.

The genre

Defining the mood will narrow down the spectrum of possible music choices and help you filter it down to the perfect track.

Our individual intuition lets us draw connection lines between different genres and moods. Having a library where the products are organized in sections depending on the aspects which set them apart from each other (i.e., a quiet track will most likely be tagged as “soft” or “minimalistic,” whereas a fast track with a strong bass could be tagged as “energetic”).

The options are endless. The key is that you can view them in a way that helps you to go down the path of the genre you’re looking for.

How to choose the right track

Once you’re already down to the tracks from one category that could nicely strengthen the message of your video, it’s up to you to decide which one reaches your audience best. Remember that you always want to engage them by creating connections while making sure the end product is coherent.

Try to make your content memorable! Listen to all the tracks you have available and pick the one that speaks the same language as your video.

Still, need some help?

We know that this may not be easy and that some people struggle more or less when making this kind of decision, so here at HookSounds, we are always happy to lend a hand and help as many of you as we can. For this, we have a specialized team dedicated to providing you with the best tips and advice 24/7, via email, chat, or directly via phone.

Don’t be afraid and let us help you push your project to the next level!

Last but not least: Don’t steal the music!

The music industry is challenging, even when regulated. Many artists struggle to make a living, only to have their work misused without permission. This isn’t fair—musicians’ efforts deserve respect.

While millions of songs are available on streaming platforms, using them legally requires permission from the rights holders. For popular tracks, this can be costly and complicated.

At HookSounds, we also offer our curated collection of exclusive, high-quality tracks. From weddings and cooking videos to travel vlogs, our collections were made for every type of content creator!

With HookSounds, you can focus on creating while we handle the music. Need help? We’re always here for you! Subscribe today to access our exclusive library and improve your content ASAP!