It is no news, video marketing has completely taken over, and it is today’s most used advertising medium. In fact, followed by the rise of YouTube in the early 2000s, video marketing caused a huge boom by the year 2010 and is still recognized as a powerful tool for any growing business.
What are the Benefits of Video Marketing?
Let’s define it first, video marketing is a tool mainly used by businesses in order to advertise their products and inform their viewers. Of course, the name “video-marketing” explicitly gives in the idea that this is communicated through video (obviously). But why use it?
It Communicates the Message More Effectively
There is very little space left for misinterpretation unless you desire it so, the visual and auditory elements of the video convey an easier, deeper and overall better communication than other traditional forms of marketing.
It Adapts to Today’s Audience
This is one of the key factors video marketing made an opening in the past decade, and it’s the adaptability to a new audience. The video format helps communicate a quicker message, in fact, read-through ads are rarely seen these days.
Backed Up Social Media Platforms
Aside from being free, social media platforms such as Instagram, TikTok, YouTube, etc. are great tools for anyone trying to start a video marketing campaign. You will probably find the entirety of your audience in any of these, and the sole fact anyone can share is a huge deal.
How to make a Video for your Business
Now that we’ve made some of the reasons clear, it’s time to come up with a plan for your video marketing strategy.
#1 Have your objectives clear
I wouldn’t recommend you to just bite into it and get things done in a hurry. Of course, timelines must be met, but you should also have in mind every piece of content suits a purpose. Each one of your favorite ads has a reason to be. So hold your horses, take a step back, a deep breath, and start sketching out your plans.
As mentioned, every video has its purpose, some may be very specific to your brand, however, in the vast majority of cases, a video-marketing piece will serve one or many of the following three purposes:
– Increase Brand awareness
These types of videos are usually short and attempt to leave the brand’s name in your head. A good example of these are Trivago ads and their main objective is to make its viewers aware that the brand exists.
– Educate the audience
Educational videos are typically associated with tech companies and services, it helps the customer become more aware of the product or service the brand provides in order to clear doubts and any existing misconception.
Naming the best attributes your business has to offer and giving yourself a pat on the back is great to ensure your viewers, are sure.
But having your own customers explain to your viewers how your solution to their problem was a total victory and changed their lives forever is an entirely different story.
Word of mouth marketing has proven time and time again to be many times as effective as any other method, especially when your viewers see that your testimonials are willing to expose their image for your brand.
– Increase Online Engagement
Asking your viewers for their opinions on your product not only provides for a clearer path toward your marketing efforts as a whole but also helps the video market itself, the more comments, shares and likes your videos have, the more visibility you will get.
Now that you’ve made the objective of your marketing video clear, it’s time for the next step. However, before we move on, it is necessary to mention that yes, you can tackle multiple objectives at once, however, be sure you have primary and secondary goals.
#2 Identify your target audience
Knowing who you are speaking to is as important as the message you have to say. Consider age, gender, geographic location and personal interests when thinking about who it is you’re addressing.
Try creating the persona that fits your brand and see if it makes sense. This not only will help you tell your message but should also grant you some insights into which medium to use when addressing your viewers.
#3 Tips for video creation
Now it’s time, the moment you’ve been waiting for. In this section, we’ll clear out some common hardships and misconceptions in the creation of the video and set you on a path to where you can start creating and reaching out to your viewers.
– Optimal Length
This one is a tough one. There is no black or white here, especially since it really depends on the video. Brand awareness videos tend to be 5 minutes max. whereas an educational video can take up from 15 minutes to up to 3 hours. However, it is not news your viewers are more likely to stay through a whole 1-minute video than a 2-minute video. Especially given that today’s generations are way more likely to get caught up with something else. So do try to make your videos as short as possible.
Scripting should not be overlooked, and it’s essential to get the gears moving. Try making it personal, not only by speaking directly to your public but also by providing a clear and familiar structure for your viewers. Splitting your script into a story-like structure will not only make things easier for you but will also let your viewers know what to expect. In a good way.
– Distribution & Exposure
As mentioned before, social media platforms such as Instagram, YouTube and TikTok are fantastic in all ways to help your business’ growth. We recommend you set a firm and steady foot first on YouTube and provide outward links towards Instagram, TikTok, and other platforms.
Setting the right foot on YouTube first will provide a steady ground, mainly since YouTube counts with built-in mechanisms that promote discovery and SEO which always come in handy.
#4 Quality Sounds & Music
The sound of your narrator will set the tone from the start to the very end of the video. However, this applies to music and sounds too. Lastly, being equipped with the right music tracks and sound effects is no easy sport, plus avoiding copyright claims and demonetization is an entirely different story. However, by becoming a member at HookSounds, you will be able to have instant access to our entire 3000+ track library and Sound effects collection, check us out!