Affiliate marketing is one of the most used tools of online marketing. Amazon, the popular international trading platform, has laid the foundation for a marketing model that is used globally. The initial idea was to market their own products on web pages with the appropriate theme and pay a small commission to the operator each time they hire a client. This simple model has resulted, almost 20 years later, in a powerful marketing tool that should be an essential component of any online marketing mix.
Affiliate marketing is, by definition, a marketing model based on sales and billing that follows the principle of commission through mediation, in which 2 components come into play, the merchant and the affiliate. In other words, it is usually an agreement between a company and a person (could be a content creator, another brand, etc) to promote a service or product by giving commission. Think of it as the modern-day edition of sales through catalogs.
It is a popular tactic to drive sales and generate online revenue for both parties. It is clearly very beneficial to both brands and affiliates, as it is a win-win situation: little investment from either and possible earnings for both.
For content creators, affiliate marketing is a great way to make some extra money without a lot of effort. Simply by adding a link or a banner or a brief mention, a creator will be promoting the product or service and hopefully bringing traffic, clicks or sales.
How much money you can make as an affiliate can depend on a lot of factors. First on the type of agreement that is made. Some companies pay through bank transfers or others pay through products or services.
A second important factor is the percentage agreed. If the affiliate gets paid with money, then there needs to be a commission agreed beforehand and, again, it really depends on the type of company, the affiliate and its abilities to negotiate and more. If you are a content creator with thousands of followers or a website with a lot of traffic, you will have a lot of room to negotiate the amount of commission you will get.
Another thing to keep in mind is what is expected as a transaction. Will you pay or get paid to bring traffics, clicks or sales? Companies need to define what to expect: is it people visiting your webpage or do you want sales conversions?
It is very important to have this clear on the affiliate’s side as well because this will determine your efforts, strategy and, of course, the commission. It can be easier to bring traffic or generate clicks rather than encouraging sales, so keep this in mind when negotiating an affiliates agreement.
Finally, get things straight regarding payments. What are you going to get in return, when and how is crucial to determine how much money you will make.
This is the most common type of affiliate marketing. Here the company pays the affiliate a percentage of the sale price of the product after the consumer purchases it. For this, the consumer needs to come directly from the affiliate, whether it is by clicking on a link, a banner or through recommendation.
This is something that Amazon does quite a lot by partnering with websites that show reviews, influencers and more.
This system compensates the affiliate based on the conversion of leads. Here the affiliate must encourage consumers to visit the company’s website and complete the desired action: filling out a contact form, signing up for a trial of a product or subscribing to a newsletter, among others.
This program focuses on incentivizing the affiliate to redirect consumers from their marketing platform to the merchant’s website. In this scenario, the affiliate is paid based on the increase in web traffic.
There are many affiliate marketing platforms that connect companies with potential affiliates. Other sites we recommend are:
At HookSounds we are very proud of our affiliates program. We have gathered a community of content creators and specialized websites that help us spread the word to everyone about our royalty free music library. And you can also be a part of it!
If you have a YouTube channel, a social media account or a website, you can fill out the form on our Affiliates page and our team will review your profile. Once approved you will get full access to our library to use on your content and commissions per sales made! We are one of the few services that *actually* pays in cash via money transfer, so start making ’em bucks.
Your followers will also enjoy some benefits too. As an affiliate, you will have a special discount code to make things easier for them – and you will be earning per sale.
As a HookSounds affiliates you will enjoy all of these benefits:
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