Great YouTube marketing starts with great YouTube titles and descriptions. If you post an amazing video on YouTube, no matter the content, if the title is not catchy, then it will probably not get many views. In this sense, YouTube videos work just like articles: if the title is not appealing, it won’t get many clicks.
Titles are the names of your YouTube videos and they are mandatory in order to post anything on YouTube. This means that you can’t post a YouTube video without a title.
They vary in length and are extremely important. Looking at it from a SEO (Search Engine Optimization, that is) point of view, the title of your YouTube video is the most important piece of content you can create. And the most challenging.
How many times have you stared blankly at your screen trying to come up with a good email subject or an interesting title for your paperwork? Many YouTubers can relate to this when it comes to naming their videos.
But creativity is not the only factor that counts when creating a YouTube title. You will also have to do some research. First, go for the trends. Even if you are doing the most niche kind of video, you will find out some relevant information out there that will help you out with the title. Platforms like Google Trends or Answer the Public will help you out with what people are looking for online in relation to certain keywords.
Title sounds like an obvious thing, but why are YouTube descriptions so important? Obviously they work as a way to give a preview about what your video is about and help viewers decide whether they want to watch it or not. But most importantly, done right, YouTube descriptions can help your videos rank in YouTube’s “suggested search” function, boost SEO, subscriptions, view counts, and watch time.
So if you are wondering if YouTube video descriptions matter, let us just tell you that you can’t take them for granted.
There are two types of YouTube descriptions:
If you want some ideas for YouTube descriptions, be sure to follow these tips to get your creativity flowing:
Thankfully YouTube allows you to edit the title and description (as well as other things such as the thumbnail) even if your video has already been published. To do so follow these steps:
Great YouTube marketing requires a lot of practice. So don’t expect to nail the perfect video and description on the first video you are posting. Most importantly, learn from the great: there are so many incredible and creative YouTubers out there, so start paying attention to how they write their titles and descriptions. You will be soon nailing it too!
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