What Is SEO and How It Can Boost Your Digital Content?

If you have an online presence, you’ve probably heard about SEO, also known as Search Engine Optimization. SEO is a really useful and important tool, and if you use it correctly, you can boost your website! Or channel. Learn more about SEO in this article, whether you own a business, or you are a content creator. 

What Are The Basics Of SEO?

To start with, let’s define what is SEO (Search Engine Optimization). SEO is a set of practices that helps you get more organic traffic through search engines like Google. It is also designed to help you boost your digital content and make it easier for people to find it on the internet (therefore, the organic traffic we talked before). SEO helps you engage with your target audience and increase visibility for your website or blog too. 

So, you might be wondering, which are those practices that you need to do in order to have a better SEO. Well, some of those are optimizing the content, structure, and design of your website so that it can be indexed by search engines. This, of course, includes optimizing titles, meta descriptions, images, keywords, and other elements of the page to make sure they are relevant to what users are searching for online. By optimizing these elements, you can improve your ranking on search engine result pages (SERPs).

There are diverse ways of identifying SEO, one is On-Page SEO which are all the optimizations that are done inside our website. Then, we have Technical SEO, which involves optimizing the technical aspects of your website. And last, but not least, we have our dear Off-Page SEO, which are also known as links. These allow us to create references to our webpage, which is good for SEO. SEO juice! 

Keyword Research

This is one of the most important parts of SEO, keyword research! Keywords are the foundation of successful SEO and content marketing. They are the words or phrases that you use to target potential customers and boost your content visibility in search engine results. Understanding keywords, their search volume, and trends can be a powerful tool in your SEO strategy. With the right keywords, you can increase organic traffic to your website. You can use websites such as AnswerThePublic or Google Trends to look for specific keywords and trends, these are completely free! 

On-Page SEO

As we said before, On-Page SEO is all about the optimizations we need to make on the website itself. You can always use extensions such as SEOMinion that will give you a hand with your On-Page SEO. Some things to have in mind:

• Your pages should have a unique meta title and meta description:  One of the most important aspects of on-page SEO is having a unique meta title and meta description for each page. These titles and descriptions should be written with the target audience in mind, as they are what will appear in search engine results. Furthermore, they should include keywords that are relevant to the content on the page, so that search engines can easily understand what your page is about. By taking care to craft unique titles and descriptions for each page, you can ensure that your pages get maximum visibility in search engine results.
• Check that your images are compressed, since if you have large images, they can slow down your page. This is not good for Google, so instead choose newer formats such as WebP. 
• Make sure your page has H1 headings, because how you structure your page and your heading matters. For example, Google might not like it if you have two H1 headings. 

Link Strategy

Google considers links from other websites as an indication of the website’s relevance and quality. Google also takes into account the quality of the links that point to a website. This means that if a website has many low-quality links pointing to it, then this will have an adverse effect on its rankings. Therefore, SEO experts need to make sure they are getting high-quality backlinks from reputable sources in order for their websites to rank higher in Google’s search engine results pages. 

If you write a new blog, make sure to include old pages, this way search engines will find it, index it and rank it. When you do this, also make sure to use descriptive anchor texts. For example, if you are linking to an article about royalty free music, you can use the keyword “music”. Also, you can contact other blogs that talk about similar content you write about and ask them to link you on their page. This tells Google that your website is trustworthy.

Technical SEO

When it comes to Technical SEO, there are other aspects involved. Here we need to have in mind a variety of techniques such as ensuring that the website is free from error codes, has a functioning sitemap, and is fast-loading. These techniques help to ensure that Google can crawl and index the website properly, resulting in higher rankings and more visibility. Technical SEO also includes tech hygiene of your website, which helps to keep it running smoothly and efficiently. 

Should I Implement SEO On My Site?

Yes! Learning everything about SEO is important for your site, no matter what topic you talk about or what your site is about. Invert your time learning about SEO because it really makes a difference. SEO is an essential factor to consider when developing a website. It is essential for businesses and content creators to get more traffic and rank higher in search engine results. Implementing SEO on your site can help you achieve these goals and more!